DESIGN WITH SOCIAL IMPACT - Project 2

Organic and bio food are considered to be luxury in Macedonia. A number of interviews with consumers, as well as with retailers in this sector, indicated that an information program about natural, healthy food will be needed to educate conscious consumers about the benefits of natural food.

Based on this background the concept for a sample product line for natural food has been defined. Herbs grown in the Macedonian mountains are the basis for this product line. The cultivation of natural herbs could be an additional income for small farmers in the mountain areas and at the same time a product with potential for export. The product line for teas is a prototypical sample for natural cultivation, faire-trade, Macedonian natural resources and an economic income. The new brand and its educational promotion of the tea products will, in the future lead to other similar product offers.