New Product Developement

Course objectives (competences):
Study of the main steps to develop successful new products that provide value to the customers. Case studies.

Course content:
Social, economic and technology factors. Product positioning. Recognizing opportunities. Integration of style, technology and market requirements. Product value. Brand/product strategy. Product identity. Scenario development. Development strategy. Goals. Problems in the process of new product development. Technology strategy. Product/market strategy. Management of projects. Post-project learning. Case studies of the development of successful new products/services.