There are cash prizes, and the finalists are invited to a prestigious awards ceremony that will be held at the Paris Motor Show in October. The work of the finalists and winners will be extensively reported within Interior Motives magazine and on our parent website CarDesignNews - which puts them, and their college, firmly in the spotlight. Students are asked to design concepts that fulfil one of these briefs set by Peugeot and Volkswagen:
Pay as you go - Design a pay-as-you-go vehicle. What are the necessary features? What kind of drivetrain technology, interior packaging and Human Machine Interface would be best suited to this kind of car?
Pump up the volume - Volume is the future, not vehicle length. Consider the definition of volume and explore new ways of segmenting and laying out a vehicle interior with this in mind.
What if the world...? - Imagine how the world will develop in the future and create an interior that fits that scenario.
Mobility toolbox - Big or small, high or low, wide or narrow, urban or highway ? Design the ultimate modular/multi-mode vehicle for the society of tomorrow.
Please take a look at the full briefs, review the designs of previous winners and contact Hua Xia, Student Co-ordinator, mailto:hua.xia@ultimamedia.com for any questions.